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6 ways to use your online shop to get more sales this Black Friday and holiday season

6 easy promo ideas to set up in a few clicks!

You don’t need to tell you that we are now approaching Black Friday which will be quickly followed by Christmas, where most retail sales are made for the year during this period.  Up to 80% of sales can be made during this last quarter of the year. So let's make the most of it!

Your on-line shop has many cool promo features you can create in a flash using your e-shop management app to generate interest and business.

1– Promote CHECKOUT / Discount coupons:- offer your customers a percentage (10% off), fixed value (€5 off), free shipping, and a combination (a discount plus free shipping) on all products or specific products or Brands. Coupons are unique codes that customers can enter at checkout and get a discount on their purchase. They can be set for a defined period of time, defined number of uses per customer and many other permutations and marketed via Instagram and Facebook.


Here’s how - “Checkout codes for discount coupons”

2– Have a Sale.

You can discount certain products in your store and show your customer the original purchase price and new price, side by side.  

Here’s how - “Compare Sale Price to Normal”

3. Add a promo ribbon Banner

Highlight the item as ‘ON SALE’ or ‘SPECIAL’ and place the item on your front page so it is prominent to every visitor.

Like this!

How to:

4- Offer Bulk or Automatic Discounts.

Offer a bulk discount on orders that exceed a defined value. For example you could offer either a 10% discount or €10 “off” for orders that exceed €100 at check out.   You can offer bigger discounts for higher spend in a tiered arrangement. This same process could be used to offer a shop wide discount of x% for a defined period of time, say for Black Friday weekend.  

How to :

5. You can add a volume discount to specific products.

For example if you buy X number get Y discount where Y can be a % or absolute € amount.

How to:

6- Free shipping.

you can set your store to offer free shipping on purchases on “everything” or “specific products” or even for a defined radius e.g. 5km.

Your salon store has many capabilities that used with your imagination can provide endless varieties to make the customer experience more exciting, deliver more value and drive more sales.

Bray, Co Wicklow
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