Advise
My favourite 4 at Women’s Inspire Network Annual Event, Dublin 2017

I’m still buzzing from all the energy and ideas from this super event I attended yesterday at the Radisson Blu Dublin Airport, even though I only got to experience a few hours (10.15 – 1.30pm) due to other commitments.

I’m still buzzing from all the energy and ideas from this super event I attended yesterday at the Radisson Blu Dublin Airport, even though I only got to experience a few hours (10.15 –1.30pm) due to other commitments.

This event was hosted by the amazing Samantha Kelly, and founder of and sponsored by some heavy weights like Aer Lingus and Tour America and MC was the
always polished Alison Comyn @alisoncomyn.

I was able to get 20% off the ticket admission because of the Women's Inspire Membership– but even at full cost, it is amazing value.  It is one of the best perks of this membership.

The quality of all the speakers and their content was outstanding.  I was very proud to be in a room full of women in business – mostly entrepreneurs
like myself.  The theme was ‘Self Care’ in business and each presenter had a unique story to tell along with their latest tips and tricks for business.

I thought you might want to share in some of the great takeaways and ideas I noted during the morning sessions from four of my favourite presentations.

Linda Coyle @spk_w_impact presented on’Public Speaking: Feel The Fear And
Say It Anyway’

She shared some techniques that
everyone can do to help cope with ‘wanting to run away’ when faced with public
speaking or other fears.

1. Be in touch with your body

Linda did a live scanning
technique with the audience where you can learn to scan through every element
of your body to be tuned into any pain or tension.  This
exercise helps you to feel more centered, balanced and empowered.  When
you feel more in control, you are less likely to have a quivering voice or lose
your train of thought.

2. Re-frame ‘nervous’ as
‘excited’

Nervous is synonymous with fear
whereas ‘excited’ is associated with ‘looking forward to’.

3. ‘Hey fear – bring it on!’

Try to face your fears by
allowing some of the symptoms to accelerate (sweaty palms, heart racing,
feelings of nausea).  There
is a point where they will stop.  You
recognise they are unpleasant feelings and you get to a point to be able to
resist and stop them.  You
achieve then a state of flow and confidence to deliver your talk or whatever.

Linda Coyle has more to say here
in her LinkedIn Article:

https://www.linkedin.com/pulse/how-feeling-nervous-can-help-you-speak-better-linda-coyle/

Susan Carroll  

– works with international teams & leaders on vision, culture, complex change,
creativity, innovation & resilience.  ‘Lead yourself, to lead others’.

‘Time management is not about time!’   It is all about setting priorities and boundaries.

Her three essentials to ‘stop being a busy fool’ :

1. Create a VISION for your job
(and dreams). 

This gives legitimacy to your efforts.

2. Give yourself DAILY
SANCTUARY. 

This is essential for self care.  Whether
you take a few minutes out to enjoy nature or exercise at the gym, it will help
you to contemplate your vision for your business.  Question
yourself – ‘is everything you are doing focussed on your vision for your
business?’

3. PROTECT your BOUNDARIES

Say ‘strategic NO’s’ to be able
to say YES to the worthwhile stuff.

4. DISCIPLINE – underpinning the
other 3 essentials

Protect your boundaries and make
sure you have your quiet time.

Observing these elements will
enable you to experience CHANGE and FOCUS.

spoke
about 
getting
more serious for small business owners (an indeed all businesses) with the GDPR
on the way by May 2018.  We
will all have to be very careful about EXACTLY what kind of communications we
send to our customers and contacts.  We
must have the correct opt-in’s from them first.

Grainne advised to put a
checklist in place – know the rules and be aware of what to do with the data in
your database!

She also advised that your
solicitor can become part of your team and can be just as important as your
accountant.   If you plan ahead, you save a lot in the long run,
especially if things go wrong. It is always wise to plan for the worst case
scenario and have plans in place for :

  • Sudden
    illness or injury
  • Being
    incapable to make decisions yourself
  • Ensuring
    power of attorney
  • Who has
    the spare key and alarm code!  it happens!

 (Facebook)
gave a memorable and energetic presentation on 

Fiona did a number of live
demonstrations involving the audience too.  Her
5 top tips to improve your Facebook page and get more business were:

1. ‘ABOUT’ PITCH

Write the most amazing content
for your ‘About’.  This
is the introduction to your page.  What
you do, where and why.  Then
in the detailed description section – tell more about your story.  Pretend
you are being interviewed and give your best pitch ever.

2. FIND YOUR TRIBE’S LANGUAGE

Facebook is about people who go
to Facebook to connect.  Adapt
your business dialect to their language.  All
businesses are different shapes and sizes – so see what suits your business
best. Share pages and content from other pages on your page – connect and
network with your local businesses too.

3. MOBILE MATTERS

Everyone is using mobile now to
browse, research and more – much more than on desktop. So see what your page
looks like on mobile and each of your posts. Make sure you are using the right
size images and text and bits do not get chopped off in the mobile view!

4. LIGHTS, CAMERA, ACTION

Make the most of the power of
video – Facebook Live is so effective. You do not always need to be on camera
yourself. Film around you, your services, products and more.

5. BE YOURSELF

The content has to come from and
‘be’ you to personalise your voice and brand.

Some Ninja Facebook Strategies and
Tips

1. The value is more in the
‘POST LIKE’ not the ‘PAGE LIKE.  Avoid
asking people to ‘like’ your page – ask them to ‘look’. If they are interested
in your content they will then like and follow you so you don’t have a bunch of
‘vanity metrics’ – where loads of mates have liked your page but at the end of
the day will never see your content in their feed as they are not interested in
the actual content of your posts!

2. Utilise the SHOP or SERVICES
feature.  When
you create a post about that service or product you can then tag the service or
product!  You
will see a little carosel of images under your post.

3. Use the built-in call to
action buttons on each post e.g. ‘call now’, ‘Shop now’ etc.

4. Add the MESSAGE feature to
your posts to encourage engagement and questions from your customers.

I’m sure all the other
presentations were amazing too and apologies in advance to the other presenters
for not mentioning them here.  I
only attended for a few hours.

 and
attending their events.

MyApp.ie
Bray, Co Wicklow
Bray, Co Wicklow
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