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New Perspectives from Social Media Workshop at No 6 Kildare Street

Social Media Workshop I attended yesterday at the stunning venue No 6 Kildare Street - hosted by Tweeting Goddess Samantha Kelly.

New perspectives

So new year - fresh start to planning social media stuff.  What better way to get a new perspective with a hands on interactive workshop hosted by the expert herself -Tweeting Goddess Samantha Kelly.

The venue No 6 Kildare Street was a lovely experience. Nestled beside the National Library of Ireland on Dublin’s Kildare Street, No.6 has been the home of the Royal College of Physicians of Ireland since 1864. Today, it is available to hire as a unique city-centre venue for weddings, corporate functions, social gatherings and gala dinners.  Gorgeous surroundings, high tech equipment and healthy elevenses too.

It was a very interactive workshop - there was a great buzz and we all seem to connect very well and give each other lots of new ideas for each other’s businesses.  Genuinely, we all walked out the door with loads of new ideas, tips and tricks to make us more effective too.

The next workshop focuses on Twitter and LinkedIn - same venue on Wed 13th Feb 9.30 to 1.30. Info here - well worth the time.

Some highlights I took away:

As a business owner - show your personality online.  

Be YOURSELF on LinkedIn - don’t just share news updates from others

People LOVE stories - if you have a story to tell, especially personal, people love that and can relate.

People buy from people they ‘like, know and trust’

Add and give value - help others with your skills - be the expert at what you do

Face up to any complaints online and handle professionally.  - show customers you have heard them and you care and ask to move to DM to discuss further

Would you follow you?  people want to follow other people that have:

  • Ideas
  • Inspire
  • add value
  • make them feel good

Cool tools we learned about:

Hashtagify : find popular hashtags relevant for your industry and customers. https://hashtagify.me/hashtag/tbt

Bonjoro - surprise and delight customers! send personal welcome messages to new customers that sign you up to your service or use it to address a service query with a personal touch. https://www.bonjoro.com/

Facebook Local - the app that shows what events are happening near you right now

Google My Business - make the most of this FREE tool to showcase your products / services. Post events or news or photos. Ask customers for reviews. All of this helps you to get found online.

Brand24 - track and measure hashtag stats - great for hashtag campaigns: They say ‘Brand24 is the most effective method of monitoring your brand or product on the Internet. It is also a tool that measures the buzz around your brand, product or keyword. https://brand24.com

Screencast-o-matic - grey for voiceover screen recordings and super easy to use and great value too: https://screencast-o-matic.com/

Facebook Lives - can be downloaded and used again on other channels (YouTube etc.)

Some Content scheduling and management tools for social media:

These are cool and help you to curate great content to post for yourself or your clients.

Content Cal - saves you time for sourcing and scheduling  content across Twitter, Facebook, LinkedIn and Instagram: https://www.contentcal.io/

Feed Alpha (saw these folks present at recent event hosted by Women’s Inspire Network) - sources great content and lets you schedule too for Twitter, Facebook and LinkedIN - Instagram coming soon I believe  https://feedalpha.com

WIN members get a special discount code I believe on Feed Alpha (who also spoke at the Women’s Inspire event at the Aviva a few months ago.)

Twitter Tips

I’ve been using Twitter on and off for the last few years but am now seeing the value of B2B connections and networking on this platform.  Today I learned about:

Live tweeting gives higher engagement - plus the fact the twitter live stays there so you can retweet again as a reminder.  And yes, Sam made us all do our first Twitter Live right at this workshop!  

Analytics for Twitter - you need to visit https://analytics.twitter.com and then ‘ta da’ - BAM - there are all the stats you need to understand what tweets were engaging or not as the case may be. Just be signed into your Twitter account first.

Advanced Twitter search: - this is a handy tool for historical tweets - maybe a hashtag you forgot was used to promote an event?  

Use ‘places’ for getting locations specific for your search.  

Use ‘people’ for seeing number of tweets/ mentions for  your own account or accounts that you manage.

Twitter chats like #asktheexpert #irishhealthhour #irishweddingchat are a great way to create a community for your products or services - especially getting connected with complimentary businesses too.

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