Lorraine Brown of Absolute Hair and Beauty is busy, really busy. Married with a young family, managing a hair and beauty business with 6 employees and supporting her husband’s Fish and Chip business in Ballyconnell, Co. Cavan, entrepreneur Lorraine Brown is the walking definition of time poor.

Lorraine knew what she needed, a “Digital Make-Over” which properly reflected the level of sophistication and professional skills she and her team have developed to date and which was reflected in the services she was now offering her clients.  Her original brand image was dated, lacked depth and had not worn well with time. However, her funding was restricted to the Government online voucher scheme which was going to make it very difficult to achieve what was needed for both the Hair and Beauty sides of the business.  That’s when she reached out to Lisa Kelly of MyApp.ie

“I am the sort of person that just wants it to happen! I don’t have the time or the inclination for the “how” or  “why”, I am much more a “what” and “when” person.  Immediately from talking to Lisa I knew she understood “that I do what I do” – which is focus on my business and focus on my clients.  Luckily for me though Lisa  “does what she does” which is really understand the Beauty and Haircare industry and the needs of the people like me that work in it. The focus of her business is to provide hassle free and affordable solutions for the haircare and beauty industry, fast. By the end of the call we had agreed I would get an online shop, an app and a brand refresh as part of the “Your Salon” family of solutions offered by MyApp.ie.

Before I knew it and without any help from me, it was done, a full working phone app and an online shop stocking not only all of Julliette Armand products but the full range of Alfaparf Milano haircare products, which somehow she managed to achieve from the pdf brochure I was able to send her. The whole process needed very little from me and only took 2 weeks. It would have been faster if I did not have so many time constraints.

The phone app produced by Lisa acts as a gateway into my business. My clients can now schedule a treatment, book a hair appointment, send gift cards or buy product using it. In my view, for my business a website would not have delivered anything like the client value or utility for the money or achieved it as fast. Like me, my clients do everything on their phones so the channels are tailored for both theirs and my own life-styles.  Not to say I can’t add a website later when there is more cash around.  

All of this was great but the best thing was the new “look” Lisa gave my business. The same imagery and style is repeated throughout the app and the on-line store to give the customer a brand experience you would normally only expect to get from one of the big companies after spending a lot of money.  She upgraded my logo to work with the new look and embedded it tastefully into my shop and app. A complete reinvention.

There is more, like the ability to add discounts and offers myself to the online shop, online skin consultations and run the back end, order management and price changes etc. via another admin phone app that comes with the shop so I can manage the e-commerce side on the go on my phone. It’s that easy – especially for me as I am not tech savvy. Honestly if you’re in this business and have not spoken to Lisa, you’re not in this business.”

‍

‍